Western Europe is expected to register a steady growth rate in the playout automation market. The high presence of playout automation services and solution providers in Japan is also expected to boost the global playout automation market. The growth of the playout automation market in Japan can be attributed to the ever-rising trend of research and development in playout automation and other television broadcasting fields. The playout automation market in Japan is expected to register the highest growth rate. Know Report Methodology Playout Automation: Regional Market OutlookĪmong all the regions, North America holds the largest market share of the global playout automation market and is expected to maintain a steady growth rate over the forecast period. Diverse viewing preference increases the demand for channel diversification, which consequentially results in the growth of the global playout automation market. Playout automation enables broadcasters to facilitate linguistic diversity. Growth in the penetration of cable and satellite television services in rural as well as urban areas provides a wide audience base for broadcasters. Moreover, the rising demand for multi-lingual playout is expected to drive the global playout automation market. Increase in the number of multi-channel video programming services and solutions providers is also expected to boost the global playout automation market. Another factor driving the global playout automation market is the digitalisation of cable television services. This is the primary factor that drives the global playout automation market. Instead, broadcasters can integrate the master controls and the playout automation technology into a single information technology platform. To use the playout automation technology, broadcasters do not have to incur extra costs. Playout automation reduces the overall capital expenditure as it uses the existing information technology infrastructure. Playout automation enables video operators to find innovative ways to launch and manage new channels by utilising fewer resources. Increasing number of television channels, content fragmentation and language variation results in the demand for high-quality accuracy content, which, in turn, accelerates the growth of the global playout automation market.
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